“I never need to learn about PR because I don’t plan on being rich or famous.”

 

While you may not have to worry too much about image as a private citizen in a low profile occupation, understanding the PR puzzle may enhance your personal decision-making. Consider celebrity endorsements of products and where one even finds these marketing devices. Considerable amounts of time and money are invested into advertisement campaigns for one simple reason, because it works. The most effective way to turnkey a startup is to open with the appearance that you’ve been integral and relevant for years. By giving the public the appearance that you are open for business you assure the market place that there is a need for the products or services you are offering. Thus completing the feedback loop for supply and demand. Now with a propagated market stakeholders claim positions and generally promote their own dialogs to suite their own paths.

 

“But I’m not going to be rich or famous!”

 

Just because you do not have a plan to become a public figure does not take away from the idea that you are already your own sales person. We as people are socially flawed that way. People who exhibit more confidence, knowledge, and other ‘positive’ personality traits receive more grace and favor from those who are around them. And why not, life is far more satisfactory when it is pleasant and you’re around pleasant people. Who doesn’t want to be fulfilled or at least satisfied?

 

To be the ‘pleasant’ person is to hold all the cards, including the humility, stability, reliable and consistency cards; and, that can take discipline, and patience, because this is very difficult. In my past blogs I wrote about self-actualization. THIS blog relates more to appearance / image making a positive meaningful impact on daily life. Part of self-wellness has to taking care of your appearance. Minding how others would characterize you.

 

Let’s talk scenarios. Life is filled with free radicals and ‘alternative outcomes.’ The would-have, should-haves. It’s not a bad idea to play out some scenarios that apply to you. Going out to drink with a group of friends is a good idea, it shows to the world that you are brave enough to engage with others and promotes confidence. It can also test your risk tolerance. If you’re a risky person, you’re more prone for the financial ups and downs to a person suffering from addiction. You may be confident socially, but your personal PR Puzzle is out of whack because you lack the reliability. So it may be good to treat a group of people to shots spending $60 one time, rather than treating one persons to shots 12 times. Do not self enable, do not create scenarios that are unhealthy and try to justify. The impression left in the ladder scenario is a person who needs validation, rather than a person who is gregarious.

 

Take the scenario where a person isn’t gregarious and perhaps introverted. That person has the appearance of being pretty stable and but does nothing for consistency, and perhaps negatively impacts humility. Going home after work and not engaging with the outside world gives the appearance that something is wrong. Co-Workers may ask questions about your weekend, and a good approach would be to project stability but also investment into self-esteem. It can give the appearance of humility, but focus on the skills in confidence. The world views us as creatures with the power to use tools; these tools can be used to create resources which create income. Tools are assigned to those brave enough to wield it. That is why your most powerful tool, is how the world sees you.